Monday 27 August 2012

A glimpse of Food and Entertainment Summit 2012


Retailers Association of India organised a Food and Entertainment Summit 2012 on 22nd - 23rd August at Hyatt Regency, Mumbai.

Food and Entertainment Summit 2012 focused on aspects of the retail and food industry. This summit helped in gathering minds together to understand and improve this fast growing industry.

The key objective of this summit was to create a platform and discuss the growing importance of the synergy between Food and Entertainment when it comes to consumer’s propensity to spend within the retail industry. It included a session on important aspects around collaboration and innovation strategies between Food Retailers and FMCG companies, Packaging Companies, Service Providers, Food Service Retailers, multi-outlet Restaurant Chains, the importance of real estate in developing entertainment and food zones.

The retail industry is growing and more people are now stepping out of their homes to spend quality time with their family and friends. A mall not only contains entertainment and services but plays a large part in contributing to the food and beverage industry. An entire floor is dedicated to various options of food. This shows the expanding knowledge of food and preferences of the audience.

Chef Ajay Chopra, Executive Chef, The Westin Mumbai Garden City honored the event with an interactive live cooking session named “Enhance your Tastebuds: Experience Live Kitchen by Celebrity Chefs”. The summit aired on various TV channels like CNBC TV18, CNBC Awaaz and Food Food. Our Chef Ajay Chopra prepared a delicious dish named Teriyaki glazed asparagus with sesame mushrooms and poached egg spiced with Togarashi. He also shared his experience of the food industry and how it has matured over a period of time. 

Please Click here for more pictures of Food and Entertainment Summit 2012.


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